A London Design Festival Special

To mark this year’s London Design Festival It’s Nice That and The Lollipop Shoppe will be producing 5,000 copies of a free magazine designed to complement the official festival guide and the Icon guide. It will be sent out to selected people in the industry that both parties work with and also handed out at tube stations, because a key part of the project is to bring this huge design event to the attention of those who might not even know it’s happening.

Within the magazine there will be features focusing on the different areas of design represented at the festival, interviews with key figures in the design world and some hints and tips for complete beginners looking to experience what the festival has to offer for the first time. So we have Wayne Hemingway on why Britain is so creative (it’s the weather apparently), James Dyson on how we must use education to make sure we don’t have a lost design generation, Deyan Sudjic, Felix de Pass and others on their festival hopes, a tour of London’s hidden design gems and our own guide to this year’s must-see shows.

The intention is, for the magazine to have the authority to appeal to those in the creative industries but also to be accessible enough for those who have never attended a festival event before.