Frame and Moooi are both innovators, with Frame focusing on cutting-edges interiors and Moooi striving to be the ultimate word in furniture and lighting. Combining the interests of both organizations, the Frame Moooi Award will target interior designers and architects with the desire to custom create a lamp or furnishing for a specific interior. There’s just one condition: these must be products that can lead a life outside the interior for which they have been designed.
The talented and internationally-celebrated Philippe Starck will be judging the award, which kicks off on the 1st of September 2011 when the online application system will open at www.framemoooi.com. When the application period closes on the 1st of December 2011, the entries will be sent to Starck, who will review each of the projects. His shortlisted candidates will be revealed on the 15th of March, 2012.
Frame and Moooi are looking forward to crowning the winner with a jaw-dropping prize of €25,000. The winner will be announced in April at a special award ceremony during the Salone del Mobile in Milan 2012.
The Frame Moooi Award prompts designers to unite innovative interiors with equally as innovative furniture and lighting. Product designers work on commission for manufacturers, with the goal of production and reproduction.
On the other hand, architects and interior designers make furniture and lighting that satisfy an architectural need, respond to a new function or address a specific problem. Many high-profile pieces of furniture and lighting have been designed for a specific context, such as Mies van der Rohe’s Barcelona Chair, which was created for the 1929 International Exposition in Barcelona. Arne Jacobsen designed the Egg Chair in 1958 for the Radisson SAS Hotel in Copenhagen, while the Ear Chair was conceived in 2003 by Jurgen Bey as a mini meeting room for Dutch insurance
company Interpolis.
These and many other iconic products eventually experienced large-scale production and appeared in a wide range of interior projects. Many proved to be so innovative that they earned recognition and inspired others to design similar models. Contextual designs are clearly important for the development of furniture and lighting; they also strengthen the bond between (interior) architects and product designers.
Both Frame and Moooi are eagerly awaiting the opening of the online application system on the 1st of September 2011 and the forthcoming design submissions, which are sure to both impress and strengthen the future of furniture and interior design.
www.framemoooi.com
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