Top design award for Flo: Colebrook Bosson Saunders flushed red with success

Colebrook Bosson Saunders is proud to announce that their latest product "Flo" is the recipient of a red dot award for product design. The red dot design award dates back to 1955 and is now the world’s largest and most distinguished design competition. It breaks down into the three disciplines ‘red dot award: product design’, ‘red dot award: communication design’ and ‘red dot award: design concept’. There were almost 14,000 entries from 68 countries in the year 2010 alone. This year, designers and companies from 60 countries entered 4,433 products in the red dot award: product design.

Flo is a self-powered dynamic monitor arm that allows a flat screen to be used in either an upright viewing position, at desktop level as a touch screen, or anywhere in between. Flo stands out from its competitors because it addresses three major needs of end-users and specifiers: free flowing action with smooth adjustability; a unique visual indicator weight gauge; compatibility with touch-screen technology and in addition, as one would expect from a Colebrook Bosson Saunders’ product, purity of design. It is the second prestigious red dot award Colebrook Bosson Saunders has won; the first time was for the "Rodney" monitor arm in 2009.

Professor Dr. Peter Zec, the initiator of the red dot design award, comments: "As always, our jury cast a very careful eye over the products submitted. Design quality has asserted itself clearly in the judging process, with genuine and new creative solutions also being rewarded. Both of these criteria are not just yardsticks for good design, but also for the potential for success on the market. This potential is increased several times over by the targeted use of our renowned design award. "
Flo will be exhibited in the red dot design museum together with the other prize-winning products, from 5 July to 1 August 2011 in the exhibition "Design on stage – winners red dot award: product design 2011" in the red dot design museum at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen. With in excess of 1,500 products spread over an area of more than 4,000 m2, the red dot design museum houses the largest permanent exhibition of contemporary design worldwide.

Visit www.colebrookbossonsaunders.com for more information