Thursday, 10 November 2011

The ARC Show and Design PRIMA announce unique collaboration

UBM and Design Prima are delighted to announce a unique collaboration which will see The ARC Show and Design PRIMA being staged alongside each other in London in six months time.


Both exhibitions will now be held at the Business Design Centre, in the heart of one of London’s most vibrant areas, from 29 February to 1 March 2012, marking an exciting and innovative initiative which will bring considerable and self-evident advantages to both exhibitors and visitors.

The power and reach of UBM’s Interiors Portfolio, which includes leading interiors exhibitions Decorex International (www.decorex.com) and Interiors UK (www.interiorsbirmingham.com), and Built Environment brands such as Building Design (www.bdonline.co.uk), Building (www.building.co.uk) and Property Week (www.propertyweek.com), alongside Prima’s experience and knowledge of the sector makes for a heady partnership, one unsurpassed in the industry and capable of building the critical mass and resultant return on investment all exhibitors are clearly seeking.

The benefits of staging two established shows with a common audience under one roof simultaneously presenting the products of over 200 high-end companies, cannot be disputed, especially when those companies are the class acts ARC and PRIMA have both shown they can assemble.

The ARC Show Brand Director Andrew Vaughan commented: “There is a natural synergy between The ARC Show and Design PRIMA so we are delighted with this collaboration. Design PRIMA is a complementary event for many of ARC’s exhibitors and the combination will allow us to offer the industry an unrivalled opportunity to grow and develop their business offerings and present their products to a wider audience. I’m looking forward to the next six months and the future of both these events.”

MD of Design Prima, David Field: “Design PRIMA is still the only niche, high-end, contract interiors event in the UK. Prima companies are design led, principled, well researched and connected. Always creative, frequently copied. 'Synergy' is certainly the principal word here. With ARC and UBM, we are joining forces with solid business and media partners bringing commercial benefits for all in this sector.”

ARC LIGHTING + Design PRIMA

Each event, although linked, will have its own defined space within the building and its own signature. The yellow branding of ARC, already in use, remains unchanged and the powerful, well known, minimal ‘open’ staging of PRIMA complemented by Alan Fletcher’s iconic logotype will continue to signal exhibitor confidence and continuity to all visitors.

For further information, visit www.thearcshow.com or www.designprima.com

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