Monday, 3 October 2011

Go with the Flo for greater eco-efficiency and eco-effectiveness: monitor arm awarded Cradle to Cradle Certification CM

Colebrook Bosson Saunders’ latest flat screen monitor arm has been awarded silver level certification by official body MBDC (McDonough Braungart Design Chemistry). MBDC explain that "certification permits an organisation to tangibly and credibly demonstrate its efforts to design eco-effective products. Cradle to Cradle is a multi-attribute ecolabel that assesses products for their ingredients’ human and environmental health characteristics, their recyclability or compostability, and their manufacturing characteristics". Consumers can rely on the certification mark to identify and specify sustainable products for their homes, businesses and buildings. Other recipients of the hard-fought accreditation include Procter and Gamble, Centria and Rexel. In order to be certified at a certain level, a product must meet the minimum criteria for that level in all five categories: Material Health, Material Utilisation, Renewable Energy Use, Water Stewardship, and Social Responsibility.

The Flo monitor arm was launched worldwide during 2010 and 2011. Flo is a self-powered dynamic monitor arm that allows a flat screen to be used in either an upright viewing position, at desktop level as a touch screen, or anywhere in between. Flo stands out from its competitors because it addresses three major needs of end-users and specifiers: free flowing action with smooth adjustability; a unique visual indicator weight gauge; compatibility with touch-screen technology and in addition, as one would expect from a Colebrook Bosson Saunders’ product, purity of design.

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