Tuesday, 5 July 2011

Introducing ‘SAYL’™, the innovative new family of work chairs from Herman Miller

SAYL™ - the new work chair from Herman Miller is currently on display at FIRA’s Innovation Showcase at its Stevenage headquarters. The chair will be viewed by the hundreds of furniture industry visitors whilst it is on display in the FIRA foyer.

Bob Rhodes, Conformance Manager at Herman Miller said, “The SAYL™ design was borne from an aspiration to design a more competitive, ergonomic work chair. The design has led to the creation of a unique chair which is breaking new ground in ergonomics, engineering, design and environmental leadership.”

“By re-thinking every design element, SAYL™ sets a new standard for performance, quality and appearance, with a literally frameless full-suspension back. The solution embodies Herman Miller's understanding of high performance work environments, reflecting our design history as well as informing our design future.”

SAYL™ is Herman Miller's most affordable office chair and has been designed to meet global standards. The chair can also be manufactured for regional derivatives to satisfy local markets expectations. SAYL™ establishes a new reference point for value-seating across international markets.

The FIRA Showcase features new designs and manufacturing innovations within the furniture industry and has proved so popular with members that an additional display has now been added. Products are put on display for four months and are accompanied by an information panel about the product. This is an ideal opportunity to gain extra media coverage when launching new products. If you would like to display one of your products, or would like further information about the Showcase, contact the FIRA marketing team on 01483 777 730, or marketing@fira.co.uk.

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