Thursday 20 January 2011

HI-MACS® is exhibiting at EUROSHOP


HI-MACS® is exhibiting at EUROSHOP in style: The show stand has been designed exclusively for this event by Yasmine Mahmoudieh: It is a chocolaterie made of HI-MACS®. The stand walls resemble broken slabs of chocolate, placed together and display the HI-MACS® surface material in a way that is as sensual and stimulating as chocolate itself. Once again Mahmoudieh impressively proves just how versatile and adaptable this acrylic stone material is, and she demonstrates the many stunning designs that are possible with HI-MACS®. The material is an ecological, high-quality product which, thanks to its versatility, is becoming increasingly prevalent in the modern world of architecture and design.
Yasmine Mahmoudieh is known for the development of holistic, groundbreaking design, architectural and usage concepts which range from urban construction to product detail, wherein sophisticated lighting systems play a central role. In 1986 she founded her first design firm in Los Angeles, and since 1992 she has had her main office in London. She has also been a guest lecturer at the EHL (École Hôtelière Lausanne) for nine years, as well as at Universities in London, New York, Los Angeles, Monte Carlo, Shanghai and Moscow. Her current projects include the Nikolskie-Ryady Crown Plaza Hotel in St. Petersburg, the Ocean Park in Moscow, and the Art & Spa Concept in Rimini. She has received numerous awards in recognition of her interior design projects.

Yasmine Mahmoudieh will be at the HI-MACS® stand in person on 28 February 2011, from 11.00 a.m. until 4.00 p.m.
You will find HI-MACS at EUROSHOP 2011 at Hall 13, Stand E 75.

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