After
months of planning and development, Heal’s launch a mobile
optimised website. With more and more of us using our mobile
phones and tablets to shop, Heal's decided it was time to optimise the shopping
experience for Heal’s customers on the go. With the new mobile website you can
shop contemporary furniture wherever you are.
After
seeing an increasing amount of people accessing Heals.co.uk via
mobile devices (Oct 2011 saw +15% of total visits completed via mobile
devices versus 3% in Oct 2010), the aim of the launch, was to give customers a better, faster and easier shopping experience that is optimised for
smart phone users.
Some of the key development
areas were:
Provide an
inspirational shopping experience that is consistent with the Heal’s brand
across all popular mobile devices
To provide
simple, clear navigation, that allows customers to browse through their products
and purchase the full range of products available from Heal’s.
To create a
simple concise product pages with rich images and detailed product information
including ratings and reviews.
Ability to share
through Facebook, Twitter and Email
Ever present site
search bar to allow customers to find products quickly and easily
Store locator to
allow customers to easily access store locations, opening hours and contact
details
Seamless
integration of mobile and main website enabling customer to use a single
account to shop across both channels.
“Over the last year, mobile has quickly grown to become one of the most
important channels for our customers to access to our website.” said Mike
Traill, Head of Ecommerce at Heal’s. “Creating a mobile optimized site that
enables our customers to quickly and simply research and purchase products as
well as find our store locations at home or on the go will enhance our
multi-channel strategy.”
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