Concept For Living to become Northern Homes

Following a triumphant 13 years as the North’s leading specialist home and garden magazine, Concept For Living is undergoing an evolution and will be changing its name to Northern Homes.
Inside, the new look Northern Homes magazine will retain the current editorial look and stance. Readers will still be able to flick to their favourite features, and there will be some new themed issues to look forward to too.
Concept For Living will transform into Northern Homes from its February 2011 issue, which will hit the newsstands on January 19th 2011. And in May the magazine will celebrate its 150th issue.
Managing director Stuart Mears said: “[Concept For Living] has always been a magazine for and aimed at the North. Changing our name to Northern Homes means that magazine buyers will instantly understand the product. Since the magazine’s launch in 1998, the interiors marketplace has changed drastically and we feel a relaunch and name change will help to reinvigorate our readers’ enthusiasm for interior design.”
Following the relaunch Northern Homes will benefit from increased distribution and an improved presence throughout retail outlets. As an advertiser, this means more than 105,000 potential customers will be available to receive your advertising message.
Dedicated key account managers will be on hand to devise a bespoke marketing strategy tailored to your business, and the new location specific issues will maximise readership potential throughout the North.
Rebecca Drake magazine editor since November 2007 said: “Exciting times are ahead. We are all eager to launch our new look title, which will be a huge benefit for our wonderful readers and also our valued advertisers. I’m looking forward to seeing everyone at the launch party!”