After months of planning and development, Heal’s launch a mobile optimised website. With more and more of us using our mobile phones and tablets to shop, Heal's decided it was time to optimise the shopping experience for Heal’s customers on the go. With the new mobile website you can shop contemporary furniture wherever you are.
After seeing an increasing amount of people accessing Heals.co.uk via mobile devices (Oct 2011 saw +15% of total visits completed via mobile devices versus 3% in Oct 2010), the aim of the launch, was to give customers a better, faster and easier shopping experience that is optimised for smart phone users.
Some of the key development areas were:
Provide an inspirational shopping experience that is consistent with the Heal’s brand across all popular mobile devices
To provide simple, clear navigation, that allows customers to browse through their products and purchase the full range of products available from Heal’s.
To create a simple concise product pages with rich images and detailed product information including ratings and reviews.
Ability to share through Facebook, Twitter and Email
Ever present site search bar to allow customers to find products quickly and easily
Store locator to allow customers to easily access store locations, opening hours and contact details
Seamless integration of mobile and main website enabling customer to use a single account to shop across both channels.
“Over the last year, mobile has quickly grown to become one of the most important channels for our customers to access to our website.” said Mike Traill, Head of Ecommerce at Heal’s. “Creating a mobile optimized site that enables our customers to quickly and simply research and purchase products as well as find our store locations at home or on the go will enhance our multi-channel strategy.”